Why tourism

Lonely planet

Best Region in the world 2022

The Westfjords in Iceland, honored as Lonely Planet's Best Region in the world for 2022,

Remote beauty: Low population, endless coastlines, bird cliffs, and charming villages.
Dramatic landscapes & cultural richness: Recognized for scenic and cultural significance.
Untouched nature & diverse sites: A mix of natural wonders and cultural attractions.
All-year destination: Efforts to enhance accessibility and appeal throughout the year.

Earth Check

Sustainability certification: Westfjords has been EarthCheck-certified since 2014, progressing from bronze to silver certification in 2016.
Unified environmental effort: All municipalities demonstrate a committed approach to environmental management.
Clean resources: Access to clean air, clear water, and unspoiled nature is a valued luxury in today's world.
Living with luxury: The region's residents enjoy these natural benefits, with governance focused on preserving them for future generations.

New roads

Infrastructure improvements: Enhanced connectivity and efficiency in Westfjords transportation.
Þorskafjarðarbrú bridge: Shortens routes by 10km, improving accessibility.
Teigskógur road & Additional bridges: New constructions over Gufufjörður and Djúpafjörður fjords enhance regional travel.
Dynjandi route upgrade: To be finalized in 2026, further shortening journeys.
Strategic improvements: The Westfjords Way reduced by 61km in 2027, increasing safety and accessibility for all.

The Westfjords Way

Vestfjarðaleiðin, The Westfjords Way a 950 km touring route unveiling the raw beauty of the Westfjords and Dalir regions of Iceland.

Rugged & dramatic terrain: Traverses deep fjords, rugged landscapes, gravel roads, tunnels, and mountain passes, inviting an adventure like no other.
Natural wonders & relaxation: Provides access to panoramic viewpoints, mountain peaks, serene beaches, dramatic headlands, and soothing hot springs, perfect for deep nature immersion.
Complete Icelandic experience: Offers a journey off the beaten path with stunning vistas, pristine wilderness, hiking opportunities, cultural insights, unique experiences, and a taste of local gastronomy.

Destination marketing and management organization

Visit Westfjords leads in promoting regional tourism as well as has a core role in tourism development for the region.

Dynamic promotion: Engages audiences with creative ad campaigns, influencer partnerships, press trips, and a vibrant social media presence on Instagram and Facebook.
Informative platform: Offers a comprehensive guide through www.westfjords.is.
Sustainable focus: Collaborates with government, municipalities, and local firms for responsible tourism.
Enhanced experience: Ensures a captivating visit through dedicated efforts and innovation.
Collaborative innovation: Partners with local communities to pioneer development and innovative practices in tourism, enriching visitor experiences and fostering regional growth.
Destination management plan: Manages the DMP collaborating with local communities and municipalities in developing a stratetic planning for the future of the destination.